This time we focus on the tourism sector. The world of travelling and promoting a hotel, camping and city marketing is changing fast.
Social media campaigns need to be focused on video to stand out. Search via AI platforms like ChatGPT are shifting the world of SEO to become GEO.
During the eight weeks course, you will dive into the world of web development, learning how to create websites for tourism venues such as city marketing, hotels, and tourist offices. We show you how to create successful SEO, SEA and GEO campaigns designed for the tourism sector. You will also develop valuable skills in creating, editing, and publishing content for social media platforms, an essential asset in today’s digital world.
The program is free of charge. We love to give back and students of universities are the young workforce who think of us when their career evolves.
You can attend the course if you are a student from a European University with your education in Tourism.
The main language will be English. Please make sure you can speak and write English on a B1 level.
You have to attend in person in our office in Almere, the Netherlands. We can point to B&B and student accommodations. Please let us know.
We have students coming in from:
We will have a maximum number of 20 students. We love to have your application! Send it now via: info@ijssoft.nl.
PLEASE NOTE: the course is full. We have selected 20 students from over 200 applications. We are putting all students that were not selected on a waiting list.
| Date | Title | Location | Details |
|---|---|---|---|
| 01-08-2025 | Welcome Meeting | Almere Office | Introduction of teachers, experts, and students. |
| 04-08-2025 | Week 1 - Introduction to Tourism SEO | Almere Office | Basics of SEO for tourism websites. Office meeting & workshop. |
| 11-08-2025 | Week 2 - Keyword Research & On-Page SEO | Almere Office | Tools and techniques. Office strategy session. |
| 18-08-2025 | Week 3 - SEA (Search Engine Advertising) | Almere Office | Google Ads & campaign setup. Hands-on workshop at office. |
| 25-08-2025 | Week 4 - GEO (Local SEO for Tourism) | Almere Office | Google Business, Maps, and local listings. Fieldwork and meeting. |
| 01-09-2025 | Week 5 - Website Building & UX for Tourism | Almere Office | User-friendly design & navigation. Office design session. |
| 08-09-2025 | Week 6 - Copywriting for Tourism | Almere Office | Writing engaging content. Peer review at office. |
| 15-09-2025 | Week 7 - Data, Analytics & Optimization | Almere Office | Tracking results, using Google Analytics. Practical office demo. |
| 22-09-2025 | Week 8 - Presentation of Results | Almere Office | Students present website, ads, and content results. |
| 30-09-2025 | Certificate Ceremony | Almere Office | Awarding of certificates to all students. Celebration event. |